Greenfield Media Productions Ltd. (Greenfield Media), the joint venture company formed between GraceKennedy and the Inter Secondary School Sports Association (ISSA) in July of this year, has granted exclusive rights to International Media Content Ltd. (IMC) for the 2015, 2016 and 2017 ISSA/FLOW Manning and Dacosta Cup Football Competitions. IMC is the parent company of Digicel SportsMax.
Steven Whittingham, Managing Director of GK Capital Management, (the arm of GraceKennedy overseeing the joint venture), explained that Greenfield Media led a very transparent process which included consultation with the local media market and concluded with a limited tender process which resulted in formal interest from five entities. “At the end of the selection process, IMC was awarded the rights for television and internet streaming,” he said, adding, “We haven’t yet made a decision on the radio rights, which are separate. We are currently in the final stages of discussions with the market and should be able to announce who the radio rights will go to before the end of this week.”
We look forward to working with ISSA through Greenfield Media, to develop all sports at the school level,” said Whittingham.