Offers free coverage of this weekend’s matches to interested entities.
After announcing this week that television and internet streaming rights for the 2015, 2016 and 2017 ISSA/FLOW Manning and DaCosta Cup Football Competitions will be granted exclusively to International Media Content Ltd, parent company of Digicel SportsMax, Greenfield Media has announced that it is taking a different approach to the radio rights for the highly anticipated Manning and DaCosta Cup competitions.
“We have made the decision to sell the radio rights for these events separately, and the interest has been overwhelming. What we have decided to do, even though we had parties who were willing to pay for exclusive rights, is to make the radio aspect more inclusive. As such, we are opening it up to all entities willing to pay an agreed cost to carry the matches,” said Steven Whittingham, Managing Director of GK Capital Management, the arm of GraceKennedy overseeing Greenfield Media.
Radio stations will therefore be given non-exclusive rights to broadcast the full season of both competitions for a one-off fee of $250,000 or on a match-by-match basis for $25,000 per match. However, Mr. Whittingham stated that only stations who secure radio rights for the full season will be allowed to broadcast both the semi-finals and finals of the competitions.
“We thank the interested parties for the patience they have displayed while we came to this decision,” added Whittingham. He added that Greenfield Media would be allowing media entities to carry this weekend’s matches free, with any agreed contractual agreements decided on across the media landscape, being enforced as of next week.
“We just want to allow all who can, to take advantage of the opening weekend’s offerings. We know it’s going to be an exciting set of games. We look forward to finalizing discussions with the interested parties with a view to working out the non-exclusive arrangements with the stations who want to continue with the coverage of the ISSA/FLOW Manning and DaCosta Cup Football Competitions,” he said.